01
CASE STUDY • IDENTITY • ETAIN
From Living Wall To Living Brand.
Turning a recognizable piece of Etain’s Manhattan flagship into a flexible visual system built to function across products, packaging, marketing and customer experience.
The Result: One recognizable brand asset becoming a scalable system capable of generating new products, packaging and marketing. One asset, multiple revenue and brand applications.
One Visual Language. Multiple Brand Experiences.
Production Thinking
Pretty isn’t enough.
The system also has to survive production. The modular artwork and irregular shape can wrap complex dielines and accommodate required brand information without losing the visual identity.
Breakdown
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The Core
Isolating what the brand already has going and then maximizing it.
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Reusable
Your Key Art should adapt to various applications.
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Recognizable
Built from an existing flagship experience instead of adding disconnected visual language.
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Scalable
Designed to move from small packaging surfaces to environmental and digital applications.
02
CASE STUDY • PRODUCTION • ETAIN
Product and packaging as one.
Limited Edition. Combination Collab. Packaging and the battery were to become reflections of each other expanding the experience.
The Result: Grabbing the moment. Newsworthy design creates profits. Out Traveler spotlight.
When authentic art meets surface & space, it is exciting.
It’s a return to tangibility.
Tactile experience for all brands is an important integration not to be overlooked.
Everything your product is should permeate through its pores.