01

CASE STUDY • CUSTOM ART • THE CLINT

Feelin’ Lucky

Goal: Develop an iconic but original interpretation of Clint Eastwood, based on the event logo, for the tournament at his Tehama Golf Club. The imagery extended into apparel, marketing, limited-edition signed and numbered posters, and custom SuperStroke golf grips created in collaboration with Tehama.

The Result: A cohesive event experience built around original art, collectible objects and details guests could take home.

Production + Collaboration: I created the hand-drawn art as vector, limited-palette with color separations and production always in mind. I coordinated teams in Missoula, Montana and Carmel, California. Thanks to Conor Ballantyne at Western Sensibility for the tricky pursuit of printing on velvet; Kerr’s Custom Draperies, who cut all 150 posters and hand-burned the edges to seal the fabric. The signed & numbered editions were then sent to Tony’s Frame Shop in Carmel where guests could select either black or brown frames.

A stylized graphic poster featuring a cowboy with a hat and rifle standing in front of a sunset landscape with trees. It includes decorative elements resembling horse heads and foliage, and text that reads 'The Clint,' 'Tehama Golf Club,' and dates from August 2022 to 2025.
Colorful riding crop with graphic design featuring a cowboy figure and the text 'Super Stroke', 'The Clint'.
A man in a black hoodie with a colorful graphic on the back, holding a golf club, standing on a golf course during the day with trees and sand traps.

02

CASE STUDY • EXPANSION • XPLORER MAPS

Large Catalog. Clean Lines.

Goal: Transforming Xplorer Maps’ Intellectual Property Library with 65+ hand-drawn fine art maps by Chris Robitaille into a website retail system designed to expand across destinations and product categories without losing the integrity of the original art.

The Result: A growing product catalog organized into a scalable retail ecosystem spanning 60+ illustrated destinations and 1,500+ wholesale partners, supported by the ecommerce and marketing infrastructure built to sell it.

Laptop displaying a website with a photo of a woman in Zion National Park wearing a hoodie with the park map design, with canyon cliffs in the background.
Laptop screen showing various Alaska state maps and products, including a puzzle, mug, shot glass, tote bag, towel, travel drinkware, and kitchen towel, all featuring a map design.

03

CASE STUDY • IDENTITY • ETAIN

From Living Wall To Living Brand.

Comparison of a plant wall mural with a color palette above, featuring a floral design with white petal shapes, and a real plant wall in a modern interior space with a blue sofa and colorful pillows.

Goal: Turning a recognizable piece of Etain’s Manhattan flagship into a flexible visual system built to function across products, packaging, marketing and customer experience.

The Result: One recognizable brand asset becoming a scalable system capable of generating new products, packaging and marketing. One asset, multiple revenue and brand applications.

One Visual Language. Multiple Brand Experiences.

A closed sketchbook with a leafy green pattern and flower cutouts on the cover, and an open card with a message and a small roller of paint or ink inside.

Etain & Puff Cards Collaboration.

Open magazine spread about plant medicine and skincare products, featuring a green leafy background on the left page and a bathroom scene with shelves of products on the right page.

Honeysuckle Magazine.

Production Thinking

A black and green paper mask with the Etain logo and social media handle, and a QR code, on a pink background.
A green Eraisn product box among large, shiny green leaves of a plant.

Pretty isn’t enough.
The system also has to survive production.
The modular artwork and irregular shape can wrap complex dielines and accommodate required brand information without losing the visual identity.

Breakdown

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    The Core

    Identify what already makes the brand recognizable, then maximize it.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and half circle lines.

    Reusable

    Your Key Art should adapt to various applications.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.

    Recognizable

    Built from an existing flagship experience instead of adding disconnected visual language.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Scalable

    Designed to move from small packaging surfaces to environmental and digital applications.

04

CASE STUDY • PRODUCTION • ETAIN

Goal: A limited-edition collaboration designed as one complete experience. The product and packaging became reflections of each other, extending the artwork across every surface.


The Result: A collectible product experience built to generate attention, press and revenue. Covered by Out Traveler.

Product and packaging as one.

Ettain Motif vaporizer in black packaging with colorful swirling line designs and a separate colorful vape device beside it.

Concept → Mockups → Dielines → Production → Market

Design layout for a rainbow-colored flame artwork titled 'Etain Pride Motif'. Includes front, side, top views with measurements, color palette, and example application on a black background.
Design layout for packaging box featuring colorful patterns and branding details with measurements in millimeters.
A vape pen with a purple top and black body, decorated with rainbow-colored patterns, standing upright in front of an open black box with instructions and colorful graphics on the inside.

When beautiful, authentic art is useful, it can pay for itself.

I like making beautiful things. I like it even more when they solve a problem, create an experience, and make somebody money.